AI Dev Mobile/Web Staffing Data Ops

Self-sufficient Production Team

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Client
Pharma Marketing Agency
Duration
8 years

Project Challenges:

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High output in a regulated environment
Continuous streams of websites, emails, banners and social ads. All passing through MLR. Strong seasonal peaks.

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Hard deadlines
100 percent deadline adherence. Throughput rising every year.

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Deep integration
Workflows synchronised with Agency processes. Full transparency with low friction.

Our Solutions:

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Self-contained dedicated team
A fully autonomous unit covering design, development, QA, PM, analytics and marketing. Reliable, stable and scalable.

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Automated production platform
A semi-automated CMS and tooling suite that sped up delivery and cut cost without lowering quality.

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Transparent processes
A living Wiki, optimised Jira ecosystem and clear SOPs that kept everyone aligned.

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Continuous improvement
Better onboarding, refined QA, evolving engineering practices and long-term retention of specialised talent.
Scaling happened smoothly, not reactively.

Overview

A U.S. marketing agency focused on HCP engagement asked our digital quick pragmatic team to run a dedicated digital-production unit. We operated it for eight years.

The output was large and consistent:

  • 500+ projects delivered

  • 300+ websites and microsites

  • 1 300 emails

  • 1 000 banner sets

  • Work done for 80 pharma companies across 153 brands

  • 100 percent on-time delivery

We scaled continuously, doubled the unit’s profitability and reached a 3× ROI for the client.
They owned the strategy. We ran the engine.

Team and Capabilities

dqpt built a self-sufficient multifunctional team that operated as a standalone studio.

Team composition:

  • 1 Production Director

  • 3 Designers (with a Lead)

  • 3 Promo Designers

  • 6 Developers focused on animation and complex behaviour (with a Lead)

  • 3 QA

  • 3 PMs

  • 2 Marketing Specialists

  • 2 Data Analysts

  • 1 Process Manager

The team handled 30+ concurrent projects and adapted capacity around budgets, brand cycles and seasonal spikes.

Collaboration Model

A dedicated-team model blended with on-demand support.
This allowed our digital quick pragmatic team to integrate smoothly with a 60-person client organisation, while staying fully autonomous.

dqpt managed:

  • Staffing

  • Onboarding

  • Governance

  • Process optimisation

  • Day-to-day operations

No overhead on the client side.

Operational Excellence

High-volume production in regulated pharma environments needs structure.

We built a strong operational backbone:

  • A living Wiki updated daily

  • Optimised Jira with dashboards, flows and integrations

  • Clean SOPs and process documentation

  • Transparent reporting, aligned with the agency’s internal workflow

The result was eight years of smooth collaboration with full visibility.

Automation and Tooling

To support speed and consistency, dqpt created an internal Pharma Site Builder platform.

It included:

  • Template-based site builder

  • Auto-deployment pipelines

  • Automated screenshot engine for MLR reviews

  • Social-ads and HTML5 banner builder

  • Integrated CI/CD

This reduced production costs by 25–30 percent and cut delivery timelines by around 30 percent.